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1:1 Entrepreneurial Startup Coaching 

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​"Julie is fabulous! When I hired Julie as a coach, she not only illustrated the importance of building a strong and defendable brand that was true to me and my vision, but she also taught me how to do it.  The lessons she incorporated between our sessions helped me flush out all the important details needed to start my new Virtual Yoga Business.  She also helped me make a plan that will still make sense in the coming years as my business begins to sustainably grow.  Hiring Julie was one of the best investments I have ever made in myself, and I certainly recommend her when you are trying got plan out a successful new business venture.

- James H


Do you want to start your own business but have no idea where to start?  

This affordable package has been designed to get you focused on the critical steps required for success as a new small business start-up!

​Building a Startup is hard.


Don’t do it alone.


Building a startup is ridiculously hard.  It takes new skills, knowledge, and resources at every stage. I work with entrepreneurs and founders

to navigate this exciting journey by clarifying direction, solidifying branding, and overcoming challenges and obstacles to building a credible path towards ambitious goals.


Working with a coach has been shown to increase performance, improve confidence, improve relationships, and increase team effectiveness. My focus is to empower ambitious entrepreneurial talent to drive the implementation of your business idea and ensure long-standing sustainable progress and growth with a well thought out 3-year Strategic Plan.




Hi, I'm Julie! Thanks for checking out my site.  I'd love to learn more

about you via a free consultation! In the meantime, here is a little

blurb about me.

I grew up in Chicago, attending the University of Illinois for my

undergrad and the University of Chicago -  Booth Graduate School

of Business for my MBA.


Early in my career, I worked for industry giants such as BP Oil, McDonald’s International,  Ameritech/SBC, and Sears handling capital budgets up to $3 billion dollars!  Dissatisfied with the politics encountered at the upper levels of finance within Fortune 100 companies, I moved to the private equity arena and held the role of CFO at three privately held mid-size corporations.  I enjoyed the change to active partner, contributing daily to growing and driving the business forward alongside the respective business owners.  For the final stage of my “finance” career, I transitioned to entrepreneurship, running a CFO-on-Demand startup offering executive-level financial services and small business Strategic Planning services to a large and diverse client base.


After doing some personal career exploration in 2008, I successfully transitioned out of my “CFO-on-Demand” business and pursued my dream of giving back and providing executive coaching to startup founders and other high-potential individuals seeking to advance their careers in a new direction.  This business was started specifically to help shorten the learning curve of those that have and will follow a path similar to mine.



One resource I always yearned for as an entrepreneur was someone I could be honest with and with whom I could talk about anything - not someone who was an investor, a friend, or an employee, but an intelligent, experienced and empathetic individual who would listen and provide me tactical and strategic advice, guide me in functional areas that were unfamiliar to me and help me fulfill my potential.

I have now coached 100+ startup founders and serve as a coach to individuals looking to make a career pivot or create a career strategy map to achieve their professional goals. In a nutshell, I help individuals perform at their best and achieve their dreams.  I hope this breadth of experience will be useful to you, and I look forward to hearing from you!

NEW Mini-Series

Entrepreneurial Business Idea Vetting

This series is composed of two 90 minute Sessions.





Entrepreneurial Coaching for Startups

See series description below.




How it works


Sign up for a free 30-minute consultation and intro call, where I can learn more about your journey and objectives and you can learn more about my services and coaching style.

Personalized One-On-One Guidance and Expert Coaching

for Entrepreneurial Startups 


  • Two personalized 90 minute coaching sessions – self-paced and confidential (all services offered remotely)

  • Focused pre-assignment exercises for completion prior to our working session

  • Connecting 1:1 for each coaching session, I will provide customized coaching to clarify direction, find your competitive niche, solidify your branding message, and break through challenges and obstacles.

  • These sessions mirror Modules 1 & 2 of the Comprehensive Series


  • Personalized 90-minute coaching sessions – self-paced and confidential (all services offered remotely)

  • Focused pre-assignment exercises for completion prior to our working session

  • Includes everything from the Entrepreneurial Idea Vetting Series and much more.

  • You will experience ongoing assignment feedback and collaborative brainstorming that focuses on learning, decision-making, and creating a robust, focused 1 to 3-year Strategic Plan for your startup that will drive the quickest forward momentum.

  • Unlimited email contact


Upon completion of the series, you will have a strong sense of the viability of your idea, where your competitive niche lies, how to identify and attract your target audience, how to set up your company and required business essentials, plus pricing, marketing and creating a 3-year Strategic roadmap that identifies the timing, resources, milestones and initiatives required to ensure the success of your venture.



Entrepreneurial Coaching for Startups Series Outline


Product/Market Fit

Branding and Establishing Credibility

Business Essentials and Systems & Processes

Pricing and Monetization

Marketing and Client Management

Mindset and Activating Your Network

Building a 1-3 Year Strategic Plan

This series includes:

 90-minute 1:1 Coaching Sessions

 15-minute, "Oh Crap!" - I need help! sessions (at clients request)

Unlimited Emails

Custom Worksheets, Exercises, and Other Resources

12 months of follow-up support (email/phone)

This series has a standard framework that is customized to the client based on their starting point and business complexity.


I have helped build hundreds of effective, adaptable plans ensuring founders go from exciting ideas to thriving startups. 

The Coaching for Startups Advantage


Through my Entrepreneurial Startup coaching series, you will receive…


  • Clarity on what success looks like

  • Help building an actionable, motivational plan to get there

  • Guidance to develop actionable plans to achieve stretch goals.

  • Identification & removal of roadblocks, allowing you to overcome challenges along the way.

  • Assistance to keep high-level goals in focus without getting bogged down in the day-to-day.

  • Counseling to build momentum with ideas and goals translated into actionable, accountable steps

  • Knowledge sharing and encouragement to help you land on your “ah-ha” moments


Entrepreneurial Coaching enables startup founders to:

  • Follow best practice and emulate the behaviors of successful founders  (why recreate the wheel or fly by the seat of your pants)

  • Identify and avoid costly mistakes

  • Identify strategies to help your startup avoid difficult times

  • Get honest and actionable feedback on your idea, your business model, and your customer acquisition strategy.


Why work with me?  I…

  • Guide you through the process with empathy and expertise.

  • Specialize in creating peace of mind for startup entrepreneurs

  • Speak plain English and think in concrete terms

  • Move quickly, stay on plan, and am cost-effective

  • Teach you how to use tools that clarify your direction and keep you focused on the right things

  • Leave you optimistic about your future

  • Instill in you, the confidence to get there

  • I love what I do!!


My experience with entrepreneurs/founders includes service as a coach, mentor, advisory board member, or director. I’ve observed that many of the most successful startups have tapped into the experience of a coach to ensure the foundation on which their company is built is solid. Conversely, many startup failures are caused by founding entrepreneurs jump-starting a launch without building the foundation upon which everything will rest and thus making predictable (and avoidable) mistakes due to a lack of quality guidance. Learning by trial and error is exhausting and stressful.


Ensure the highest probability of success for your Startup by scheduling a free consultation.

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​"I signed on with Julie last March, and when I look at how much has happened since as a direct result of our coaching relationship, I am in disbelief.  I have gone from feeling trapped and depressed in a job that no longer met my needs to feeling invigorated and inspired as I get ready to launch my own business.  I had interviewed a number of coaches and ultimately chose Julie for her business savvy, candor, and positivity, and because in our initial phone conversation I just felt like we clicked.  Our first call covered a lot of ground, and I was impressed when she emailed me the next day with a recap of the conversation, showing me how closely she had been listening.  The first homework assignment had me dig deep into my past, looking for patterns and evidence as to what makes me tick.  It was this process, not one week in, that I had an ah-ha moment that set the course for the new entrepreneurial venture.  It all became so immediately clear, so obvious, that I hit the ground running and never looked back.  My work with Julie pivoted from career exploration to how to set up a business.  I cannot overstate how invaluable she has been to me in this process., She got helped me envision my ideal customer; discussed marketing and branding; provided insights on pricing my services; and so much more.  Stepping out on my own was scary, but her encouragement made me believe in myself and my plan.  Rather than depressed, I feel alive again and excited about the future.  My highest recommendation.

-Eileen L.

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